About the Role
We are looking for a CRM & Retention Manager to design and execute high-performing user retention strategies. You will own the customer lifecycle, from onboarding to VIP retention, and drive personalized communication flows via email, SMS, and push notifications. Your goal will be to increase user LTV, engagement, and overall player satisfaction for our casino platforms.
If you have experience in iGaming or casino CRM, understand player segmentation, and are passionate about data-driven lifecycle marketing, this role is for you.
Key Responsibilities
- Develop and implement multi-channel retention campaigns (email, SMS, push notifications).
- Build and optimize automated user journeys, including welcome flows, reactivation, win-back, and VIP campaigns.
- Create user segmentation strategies to deliver relevant and personalized messaging.
- Collaborate with analytics teams to track campaign performance (open rates, CTR, conversion, churn).
- Continuously analyze user behavior to improve CRM campaigns and increase LTV.
- Work with design and content teams to develop engaging templates and promotional messaging.
- Ensure CRM campaigns comply with gaming and marketing regulations.
- Report on campaign performance, provide actionable insights, and implement A/B testing to maximize results.
Requirements
- 2+ years of CRM or retention marketing experience in casino, iGaming, or gaming industries.
- Proficiency with CRM tools.
- Strong understanding of lifecycle marketing, segmentation, and user engagement.
- Data-driven mindset with experience in A/B testing and campaign optimization.
- Familiarity with bonus systems, player reactivation strategies, and VIP management.
- Excellent communication and project management skills.
- Fluent in English; additional languages are a plus.
Benefits
Nice-to-Have
- Experience in retention marketing for the US igaming markets.
- Knowledge of analytics tools (Google Analytics, Power BI).
- Creative mindset with copywriting skills for CRM campaigns.
