Ubisoft is a global leader in gaming with teams around the world creating original and memorable gaming experiences, from Assassin’s Creed and Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innov...
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Company Description
Ubisoft is a global leader in gaming with teams around the world creating original and memorable gaming experiences, from Assassin’s Creed and Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!
Job Description
The video game industry has evolved toward a services-oriented model and the need to capture a significant share of players' entertainment time. Acquiring new customers is challenging, as is retaining them within the Ubisoft ecosystem. The service Ubisoft provides throughout the player journey will make the difference in a highly competitive market. Communication with players must be multichannel and personalized: send the right message, to the right person, at the right time, via the right channel and device.
Ubisoft operates a wide variety of internal channels (email, web banners, in-game news, console hubs, mobile notifications, etc.) using specific tools, in collaboration with various partners such as Ubisoft corporate, Global Brand Publishing teams and production teams around the world.
The CRM strategy activity aims to improve acquisition, retention and monetization while ensuring player satisfaction at every stage of their consumer or player journey. By leveraging the power of data and the multiple contact points offered by CRM channels, CRM strategy helps create a personalized 1-to-1 relationship with Ubisoft customers and strengthen their loyalty within the ecosystem.
In this context, the CRM Strategy team is looking for a manager, reporting to the Director of CRM Strategy, to lead a team of CRM strategists managing a diverse portfolio of games.
Main Responsibilities
- Lead and coach a team of CRM strategists, fostering a collaborative and high-performing environment.
- Oversee onboarding, support, mentorship and performance management to support team growth and development.
- Provide operational support in day-to-day CRM strategy activities: selecting relevant channels, defining targets, designing compelling messages and producing detailed reports.
- Guide the team in building game lifecycle strategies for a portfolio of titles, i.e., user journeys across multiple touchpoints: strategy definition, objective setting, resource assessment and measurement of results.
- Collaborate with Analytics and Data Science teams to leverage data in marketing tactics and audience segmentation across CRM channels, and to analyze performance and effectiveness.
- Support and strengthen the team’s interactions with key internal partners: brand managers (Global Publishing), production teams, marketing analytics, audience and data science teams.
- Communicate regularly with senior leadership on team progress, campaign performance, process improvements and cross-functional projects.
Qualifications
- 5 to 7 years of experience in CRM, digital marketing or customer engagement, ideally in entertainment, video games or technology sectors.
- Proven success designing and implementing relationship marketing strategies and personalized campaigns.
- Motivated and enthusiastic leader, able to influence the organization through a clear vision and inspiring storytelling.
- Strong organizational and project management skills, with the ability to manage and prioritize multiple projects, deadlines and workflows.
- Creative, solution-oriented mindset focused on effective execution while maintaining strategic vision.
- Proactive and autonomous, constantly seeking to improve existing programs and processes.
- Strong analytical skills and experience interpreting CRM performance data and applying insights.
- Excellent communication and stakeholder management skills.
- Passion for video games and understanding of player behavior is an important asset.
- Proficiency in French is an asset.
Additional Information
We adopt a hybrid work model that helps you stay connected with your team and aligned with company priorities while giving you the possibility to maintain your work-life balance. Note that some roles are fully office-based and are not eligible for hybrid work.
If you require a work permit, your eligibility may depend on your education and years of relevant work experience, as required by the government.
Skills and knowledge come in many forms and can be based on relevant experience, which is why we strongly encourage you to apply even if you do not meet all the listed requirements above.
At Ubisoft, we encourage diversity in all its forms. We are committed to fostering an inclusive and respectful work environment for all. We know it’s important that interviews are comfortable. So, if you need accommodations, please let us know if there’s anything we can do to facilitate the interview process.
