<p>As Ahrefs continues to experience strong growth, particularly in German speaking markets, we are seeking a dynamic and hands-on DACH marketing manager to lead our marketing efforts in this strategic region. Reporting directly to the Head of International Marketing, this is a brand new role...
...
<p>As Ahrefs continues to experience strong growth, particularly in German speaking markets, we are seeking a dynamic and hands-on DACH marketing manager to lead our marketing efforts in this strategic region. Reporting directly to the Head of International Marketing, this is a brand new role that will be a key part of our passionate and talented global marketing team.</p>
<h3>Responsibilities:</h3>
<ul>
<li>Serve as the driving force behind Ahrefs' marketing efforts in the German speaking market, taking a hands-on approach to all aspects of the marketing mix</li>
<li>Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition </li>
<li>Directly manage the creation and localization of content, including blog posts, social media updates, email campaigns, and other digital assets</li>
<li>Manage all German related marketing activities including content creation, events, partnerships, and public relations. </li>
<li>Lead offers in educating the German market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and center. </li>
<li>Organize and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads</li>
<li>Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives</li>
<li>Report on performance to senior leadership</li>
</ul>
<h3>Requirements</h3>
<ul>
<li>5+ years of experience in marketing leadership roles, preferably in the technology or SaaS industry. Primarily focused on localization and adapting content from English-speaking markets to German-speaking audiences, creating promotional materials, and organizing local meetups.</li>
<li>Good knowledge in using Ahrefs product and understanding of its application in the German market.</li>
<li>Experience in SEO is considered a big plus </li>
<li>Proven track record of developing and executing successful marketing strategies in the German market for global companies</li>
<li>Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with).</li>
<li>Excellent content creation and digital marketing skills, with the ability to produce high-quality assets</li>
<li>Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams</li>
<li>Native in German and fluent in English, both written and verbal</li>
</ul><div class="content-conclusion"><p>Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know! </p></div>
