Fergus is on a mission to give tradespeople around the world complete clarity and control over their business. Our platform helps them get paid faster, manage teams more effectively, and make smarter decisions—freeing up time to focus on what really matters.
With offices in New Zealand, Australia, and the UK, we're a profitable SaaS company in high-growth mode. We've got an ambitious roadmap, global momentum, and a team full of smart, humble humans who genuinely care about building something great together.
The Opportunity
This isn't your typical digital marketing role. You'll be the architect behind our demand generation engine, crafting sophisticated campaigns that transform how tradespeople discover and connect with Fergus. Working closely with our Demand Generation Lead, you'll own the complete digital journey from awareness to conversion across our core markets.
What You'll Own
- Marketing Automation & Campaign Excellence
- Data-Driven Growth & Analytics
- Website & Conversion Optimization
- Cross-Functional Collaboration
What Sets You Apart Your Experience:
- 4+ years in digital marketing with broad-spectrum campaign management experience
- Strong SaaS background with proven ability to transform businesses through digital journey customization
Must Haves
- HubSpot Mastery: Deep working knowledge of HubSpot, Google Analytics, WordPress, and marketing automation tools
- SEO & SEM Expert: Strong foundation in search engine optimization and marketing strategies
- Data Detective: Expert ability to assess data with attention to detail and translate insights into action
- Technical Fluency: Understanding of workflow systems, SaaS platforms, and product development lifecycles. Expertise with Breakdance Builder and Clay
Ready to Power the Future of Trade?
If you're a results-driven Digital Marketing Manager who gets energised by sophisticated campaign management, loves turning data into customer acquisition stories, and wants to make a real impact on small business owners' lives we want to hear from you.
Perks & Benefits
Wellbeing – 4 extra paid "ME" days per year, EAP support, inclusive team events
Equity – All team members join our ESOP (share scheme) after 1 year
Parental Leave – 10 weeks of additional paid leave + more support for new parents
Development & Culture – Annual L&D budget, company-wide training, transparent leadership, reward & recognition programs
Transport Allowance – Monthly contribution to help with your travel costs
Work Setup – Hybrid model: 3 days a week in our Wooloomooloo office (Tues, Wed, Thurs)