About Nood
Nood is on a mission to make clinical-level beauty treatments accessible at home. Over 1M customers already trust our IPL devices, and we are expanding into anti-aging and skincare. We are looking for a Director of Performance Creative to lead the creative vision behind our growth.
The Role
You will lead all creative strategy and execution for performance marketing, combining sharp creative instincts with data-driven decision making. This role owns the creative roadmap, develops breakthrough concepts, manages execution across channels and partners, and ensures our creative is innovative, engaging, and conversion-focused.
Key Responsibilities
- Lead performance creative strategy meetings and roadmap
- Develop high-performing creative concepts across static, video, and UGC
- Expand creative beyond Meta into TikTok, YouTube, Google, Amazon, and retail media
- Create briefs for internal teams, agencies, and creators
- Oversee execution across photoshoots, design, and agencies
- Manage creative testing roadmap and systems, leveraging tools like Figma, Airtable, Motion, and Triple Whale
- Partner with growth marketing to align creative with performance goals
- Establish creative best practices for paid media and scale across campaigns
- Own creative production budget including UGC, agencies, and studio shoots
- Collaborate with the CMO to ensure consistency across brand and performance assets
Requirements
Background & Experience
- 5+ years in performance creative, with a focus on Meta ads
- Experience at a DTC brand with $10M+ Meta spend, or at an agency managing similar clients
- Strong portfolio of performance-driven creative
- Deep understanding of millennial women’s beauty and personal care
- Skilled at balancing analytics with creative ideation
- Experience managing partners and budgets, scaling creative output at a growth-stage brand
Personality & Mindset
- Self-starter with appetite to win and grow
- True marketer who thrives at the intersection of performance and creative
- Equally comfortable in spreadsheets and storyboards
- Passionate about beauty, personal care, and empowering customers
- Thrives in a fast-paced, high-growth startup with high ownership
Benefits
- Join a rocket-ship omni-channel brand redefining clinical beauty at home
- Lead the creative function driving our growth engine
- Work with a mission-driven team and make an impact on millions of customers
- Competitive salary with potential bonus and equity compensation
- Top tier medical insurance/benefits
At Nood, we believe that to build the best team, our baseline is an environment where everyone can bring their full & authentic selves to the table. We are committed to fair hiring practices where we hire team members for their potential & advocate for diversity, equity, & inclusion. We do not discriminate based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class.
Compensation: Up to $180,000 commensurate with experience
