Rockstar is recruiting on behalf of a fast-growing ecommerce holding company that generates $20M/year in revenue across multiple brands in skincare and supplements. The client is on a mission to scale to $100M and is seeking a world-class Head of Marketing to lead this growth. This is a rare opportunity to join a high-impact leadership team with significant upside potential.
This role is ideal for a performance-driven, systems-oriented growth leader. The Head of Marketing will own the full growth strategy—across Amazon, Shopify, and new channels—and build the engine that scales the brand portfolio 5x.
Required Qualifications
Experience
- At least 2 years of experience as an Amazon marketer or in a similar role
- Experience working for at least 1 year in one or more Amazon accounts generating a minimum of $5M/year in revenue
More Requirements
- MUST: Have a clear strategy for PPC that involves monitoring organic ranking and advanced research methods (not just reducing ACOS to target levels)
- MUST: Know how to utilize Flat Files for making bulk changes in PPC campaigns
- BIG BONUS: Have strategies for utilizing PPC automation tools such as Helium 10 to support the PPC optimization strategy
- Must be able to start working from 8AM to 11AM CET at the latest
Key Responsibilities
Day-to-Day Management of PPC
- Monitor PPC campaigns on a daily basis
- Direct a team of VAs on changes needed to campaigns
Launching New Products
- Conduct deep research into new markets for marketing strategy and launch planning
- Provide intensive attention to newly launched products on a daily basis (tens of new products per year)
Long-Term Reporting to Leadership
- Create performance and strategy reports for leadership to articulate plans, forecast future outcomes, and showcase past performance
Create SB Video & Image Ads
- Research top-performing SB Video and Image ads from similar markets
- Develop creative briefs and collaborate directly with video editors and graphic designers
- Oversee ad creation and ensure quality execution