The Marketing Insights & Automation Analyst shall turn marketing data into decisions by building trusted dashboards, attributing pipeline/revenue, and optimizing campaigns and automation.Build/own Power BI dashboards for full-funnel performance (traffic → MQL → SQL → Opps → Revenue), with automa...
...
The Marketing Insights & Automation Analyst shall turn marketing data into decisions by building trusted dashboards, attributing pipeline/revenue, and optimizing campaigns and automation.
Build/own Power BI dashboards for full-funnel performance (traffic → MQL → SQL → Opps → Revenue), with automated refresh and clear commentary.
Maintain HubSpot hygiene: lifecycle stages, lead scoring, UTMs, campaign setup, workflows, sales handoff triggers, and attribution.