Pathumwan, Krung Thep Maha Nakhon Bangkok, Thailand
Marketing, Advertising & Public Relations
Posted 2 months ago
Job Description
Lead and manage the marketing team with clarity and compassion Develop and maintain brand strategy, ensuring consistent positioning and messaging across all marketing initiatives Create and enforce brand guidelines for internal teams and external partners Build brand awareness while staying grounde...
...
Lead and manage the marketing team with clarity and compassion
Develop and maintain brand strategy, ensuring consistent positioning and messaging across all marketing initiatives
Create and enforce brand guidelines for internal teams and external partners
Build brand awareness while staying grounded in our mission of accessible mental healthcare
Lead brand storytelling initiatives that authentically communicate our mission
Monitor brand health metrics and adjust strategies to strengthen brand equity
Ensure brand consistency across all customer touchpoints, from digital to physical experiences
Develop and execute integrated marketing strategies across online and offline channels (social media, website, app, LINE CRM, out-of-home, onsite events)
Plan and oversee campaigns from concept to completion—managing timelines, budgets, and conversion tracking for both B2C and B2B segments
Drive growth in B2C and B2B segments through data-informed strategies and meaningful customer engagement
Oversee paid advertising campaigns across all platforms, optimizing for ROI and performance
Manage SEO strategy and implementation to improve organic search visibility and traffic
Lead collaboration with cross-functional teams (Product, Sales, Customer Success) on all growth and marketing initiatives
Organize and manage events to increase brand visibility and engagement
Oversee media production to ensure alignment with brand tone and campaign objectives
Research market trends and analyze competitor activities to maintain competitive advantage
Collaborate with CEO and Management on financial forecasts and strategic planning
Requirements
Experience in marketing communication, strategy, media or related more than 5 years.
Experience in online marketing and offline marketing
Experience in startup company (is the plus)
Experience to work with agency more than 1-2 years
Benefits
Health Insurance
Annual Leave 12 days
Mental Health counseling sessions with psychiatrists and psychologists through ooca platform
Social Security Insurance
Provident Fund (condition applied)
Annual Health check-up (condition applied)
Special discount home loan interest with Government Housing Bank
