Overview
The Marketing Manager will work closely with the General Manager (GM) and will be expected to be a leader in developing innovative and impactful marketing strategies for our brand.
The Marketing Manager will be responsible for creating and managing brand strategy, implementing marketing omni-channel campaigns, advertising, events, PR, and managing owned media channels including social media, website, e-mail and our newly-launched Loyalty program, MarketStreet Insider. . This position will have the opportunity to utilize passion and creativity while working hand-in-hand with best-in-class retailers such as Alo, Whole Foods Market and Sephora to beloved locals like Polkadog Bakery, Chicken and the Pig and Union Square Donuts.
The Position
- Creates, develops, and implements an annual marketing plan. The plan should maximize the marketing budget to drive traffic to the property and its tenants while staying true to the brand identity of Marketstreet
- Frequently reviews and understands center sales and traffic trends and implements reporting strategy
- Creates, plans, and orchestrates multiple events per month from conception, to contract negotiation through execution
- Oversees public relations for the property; is responsible for working with the contracted PR Firm to compose engaging press releases and materials in addition to working with influencers and maintaining great relationships with local and regional writers
- Maintains and manages website presence, email list, and social channels with a focus on Instagram; while constantly assessing the shifting social / media landscape and experimenting with emerging channels as deemed relevant
- Works in partnership with the WS Loyalty and Corporate Marketing teams to drive acquisition and engagement within MarketStreet’s newly launched loyalty program, MarketStreet Insider, via compelling marketing campaigns and sales-driving initiatives
- Informs retail partners of marketing activities and supports requests for on/off-site programming/activation where relevant
- Executes paid media program inclusive of digital, OOH and print channels as well as sponsorship efforts, as needed
- Responsible for managing the local production and use of on/off site collateral material and distribution
- Partners with the GM to identify/create revenue generating opportunities to achieve the financial goals of the property; including but not limited to pop-ups, sponsorships and brand partnerships
- Prepares, reviews and understands marketing budget, financial and various related reports
- Participates in tenant manager meetings, staff meetings and other relevant management meetings, as necessary
- Is a community ambassador and maintains excellent relationships with local organizations and Town officials in collaboration with the GM
Key Attributes
- Passionate about retail & events: Displays a passion and enthusiasm for community outreach, communication, retail and event production
- Self-starter: Actively seeks prospective opportunities for collaboration with the MarketStreet community and surrounding neighborhoods
- Collaborator: Establishes strong working relationships with cross-functional partners like Corporate Marketing, Brand Partnerships, Leasing teams, Development, Operations as well as other Feld team members
- Relationship builder: Maintains strong relationships with media, agencies, customers, influencers, community leaders, business contacts, tenants, retailers and partners (i.e. local artists, charities, etc.) to build brand awareness and engagement with key stakeholders on behalf of Marketstreet Lynnfield.
- People person: Develops and enhances an excellent rapport with property team and tenants through frequent in-person contact; includes responding to corporate requests and property marketing activities/events support
- Multi-tasker: Has the ability to work on multiple projects that are in different phases of development
- Curious: Has the tenacity to ask questions, keep a finger on the pulse, and the strong desire to continue to learn and grow.
Requirements
- BS in Marketing/Business Administration or similar field and at least 5 years of experience marketing, event planning, social media planning, public relations, marketing, and media relations. Retail experience is preferred, not required.
- Excellent oral, written, organizational, interpersonal skills
- Proficiency in Microsoft Office and social media channels (Instagram, Facebook)
- Proficiency in marketing-based tools (i.e. Iconosquare, Canva, Constant contact, Sweet IQ, Wordpress)
- Basic knowledge of Adobe Suite products, including Photoshop, Illustrator and InDesign is a plus but not required.
About WS Development
WS is where great ideas and great people come together to design, build, and operate some of the best loved real estate projects in the country. We live at the intersection of entrepreneurship and establishment. We have the infrastructure of decades supporting a culture of free-thinking excellence.
We expect every WS employee to feel welcomed and valued irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, marital status, parental status, cultural background and life experiences. Or for any other reason.
