The Media Buying Specialist will support the planning, execution, and reporting of in-app advertising campaigns. This role is focused on the operational and day-to-day execution of campaigns, assisting with supplier coordination, campaign setup, tracking, and performance reporting.
Campaign Execution & Support:
Supplier Coordination:
Reporting and Analysis:
Internal Collaboration:
-Minimum of 2-4 years of hands-on experience in media buying, media planning, or digital advertising operations, either in-house or at an agency.
-Solid understanding of digital advertising concepts, metrics (CPM, CPC, CTR, CPA, ROAS), and ad serving technologies.
-Experience with media buying software and ad tech platforms.
-Exceptional negotiation and communication skills.
-Highly analytical with the ability to interpret data and make data-driven decisions.
-Proficient in using Microsoft Excel for data analysis and reporting.
-Bachelor’s degree in marketing, Advertising, Business Administration, Communications, or a related field.