Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the world by bringing joy, peace and sleep to the parenting journey. Owlet has helped more than a million parents keep their children safe. We are focused on helping parents take care of their little ones so we can keep every baby safe and healthy.
Job Overview:
At Owlet, words shape how parents experience our brand, from the stories we tell in campaigns to the guidance we offer in our app. We are looking for a Senior Copywriter to help define that voice. Reporting to the Head of Design, you will work closely with brand design, product design, and marketing partners to bring our mission to life across the parent journey: discovering Owlet in stores, pausing on a social post, exploring products online, opening an email that builds trust, and finding comfort in app flows at night. You will shape campaign narratives with design, bringing ideas that amplify how our creative work is felt. Your writing will bring excitement to promotions, clarity to product experiences, and moments of delight that reassure parents when they need it most. Above all, you will help parents see Owlet not just as a product but as a trusted partner through the challenges and joys of parenting.
Primary Responsibilities:
Storytelling & Emotional Impact
- Lead storytelling through copy, turning product features, parent insights, and brand values into narratives that inspire action and connection in partnership with design.
- Write with empathy and imagination, grounding copy in parents’ lived experiences and making them feel understood, supported, and empowered.
- Create stories that scale: from a headline on a landing page, to the microcopy that guides a parent through a stressful 2 a.m. moment, to campaign messaging that inspires trust in our mission.
- Drive storytelling across larger brand campaigns, ensuring that messaging feels consistent, emotionally resonant, and true to Owlet’s mission.
- Infuse storytelling into promotional campaigns, bringing out the “why” behind an offer so parents connect with the value beyond just a discount.
- Balance rational clarity (what it does, why it matters) with emotional resonance (how it feels, why parents can trust us).
- Partner with design to identify moments in the parent journey that need extra love, adding delight through copy that feels human, warm, and reassuring, even when parents are sleep-deprived.
- Craft copy that helps parents feel guided and cared for, so Owlet comes across not just as a tool but as a partner in their journey.
Voice, Tone & Systems Development
- Define and evolve Owlet’s voice, tone, and messaging framework to reflect clarity, empathy, and emotional resonance.
- Create & manage product foundational copy docs that ensure consistency across all parent touchpoints: website, social, email, in-app copy, and retail packaging.
- Understand Owlet’s product features deeply and translate them into clear, meaningful benefits that resonate with parents.
- Help elevate UX from feeling technical to feeling intuitive, warm, and guided, ensuring parents know exactly where to go and what to do without missing key messages.
- Build scalable frameworks and guidelines that allow copy to stay cohesive across teams, channels, and contexts.
- Leverage AI and other tools thoughtfully to create systematic foundations for messaging while maintaining a human voice.
- Think in systems, not just words, ensuring Owlet’s messaging can grow with our products and campaigns.
Cross-Functional Bridge
- Act as a bridge between Brand Design, Marketing, Product Design, and other partners, ensuring copy creates a unified parent experience across products, campaigns, and promotions.
Requirements
SKILLS AND EXPERIENCE:
- 5+ years of experience in copywriting for consumer brands, ideally spanning both marketing and product UX copy.
- A portfolio that showcases emotionally resonant storytelling across channels such as digital, product, campaigns, and social.
- Strong understanding of UX principles and experience writing for digital product experiences.
- A collaborative mindset, comfortable working closely with design, marketing, and product teams.
- Ability to manage and synthesize feedback across teams, balancing multiple perspectives while protecting clarity, consistency, and voice.
- Systems thinker who can balance big-picture frameworks with hands-on writing.
- Excellent communication skills and a passion for helping parents feel informed, guided, and supported.
Benefits
Owlet offers a comprehensive benefits package that supports your health, financial well-being, and work-life balance:
- Health & Wellness: Multiple medical plan options (PPO and High-Deductible with HSA), plus dental, vision, life, and disability coverage. Wellness resources include mental health support, EAP access, and fitness incentives.
- Financial Benefits: A competitive 401(k) plan with company match, employee stock purchase program, and potential equity grants.
- Work-Life Balance: Generous flexible PTO policy, including Flex Fridays, paid parental leave (up to 14 weeks), and remote/hybrid work options.
Owlet Baby Care, Inc. is the equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
