Infopro Digital is seeking a Senior Marketing Manager to lead subscriptions marketing for our flagship financial market brands: Risk.net, WatersTechnology, and FX Markets. Based in our London office, this role is pivotal in developing and executing strategies to retain and expand our subscriptions revenue, while engaging subscribers to ensure they gain maximum value from their subscriptions and supporting new business growth.
Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries and 4,000 employees representing 79 nationalities, we deliver market-leading content, data, and digital solutions to professional audiences worldwide.
Risk Global, part of Infopro Digital, has over 300 employees globally and is home to industry-leading brands. Risk.net is our flagship publication, helping subscribers understand the interconnections between risk management, policy, technology, and innovation. Our London marketing team includes 17 professionals, supported by colleagues in Lisbon, Nashville, and Hong Kong.
About the Role
As Senior Marketing Manager, you will:
- Act as the subscriptions marketing lead for Risk.net, WatersTechnology, and FX Markets.
- Work with the Global Marketing Director to design and deliver strategies that:
- Retain and grow existing subscriptions revenue.
- Engage subscribers to ensure maximum value from their subscriptions.
- Generate new, high-quality leads for our in-house sales teams.
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- Manage a team of two marketing specialists (both based in the UK).
- Serve as part of the leadership team for these brands, reviewing and refining strategy to drive engagement, retention, and acquisition.
- Use best-in-class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano.
- Deliver effective lead generation, campaign execution, website optimisation, and onboarding journeys for subscribers.
- Provide regular performance reports and insights to senior management and at board level.
Key Tasks and Responsibilities
Strategy & Execution
- Plan, execute, and track all marketing activities across digital and offline channels.
- Review and optimise website content and subscriber journeys to improve engagement and conversion.
- Design and monitor automated workflows (HubSpot) to support acquisition, retention, and engagement.
- Build a collection of digital templates and sales collateral to support the subscriptions sales team.
- Ensure all marketing activity aligns with business objectives and brand positioning.
Research, Tracking & Reporting
- Build and manage data acquisition plans, including list research, building, cleaning, and gap analysis.
- Develop deep product knowledge to enhance campaign targeting, messaging, and overall performance.
- Use Google Analytics, HubSpot, and Salesforce to monitor subscriber usage and engagement by segment; share insights with sales and senior leadership.
- Conduct qualitative and quantitative research to evaluate product perception and identify new opportunities.
- Collect and analyse customer feedback across multiple touchpoints; share insights with the Global Marketing Director and Brand Directors.
- Monitor competitor activity and market positioning to refine our own USPs and marketing approach.
- Deliver monthly reports on subscriptions performance and marketing ROI.
Collaboration & Corporate Contribution
- Work closely with internal teams including sales, customer services, and other marketers to ensure alignment and consistency.
- Collaborate with other senior marketers globally to share best practices and drive innovation.
- Identify opportunities to improve efficiency and campaign performance through automation, technology, and AI.
- Contribute to wider business initiatives that strengthen marketing’s impact across the organisation.
Requirements
- Minimum 5 years’ experience in B2B subscriptions marketing.
- Strong command of English, with excellent copywriting and communication skills.
- Experience with HubSpot, Salesforce, and CRM/data management tools.
- Analytical and data-driven, proficient in Excel and Power BI.
- Strong interpersonal skills, with the ability to build productive relationships internally and externally.
- Excellent organisational and problem-solving abilities.
- Tech-savvy and quick to adopt new systems and tools.
Benefits
In addition to a competitive salary, we offer the following benefits:
- Medical and dental Insurance
Equal Opportunities
We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law.
To fully comply with all laws prohibiting discrimination in all phases of employment, we monitor all job applications anonymously and confidentially for statistical purposes only.
Infopro Digital Earns 2024 Great Place To Work Certification™
Infopro Digital Asia is proud to be Certified™ by Great Place To Work® in 2024 year.
The prestigious award is based entirely on what current employees say about their experience working at COMPANY.
Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation.
"Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience," says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. "By successfully earning this recognition, it is evident that Infopro Digital stands out as one of the top companies to work for, providing a great workplace environment for its employees."
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