About TAG Heuer
TAG Heuer, a distinguished brand within the Watches & Jewellery division, is renowned for its avant-garde approach to luxury timepieces. As part of the LVMH conglomerate, TAG Heuer benefits from a robust global presence and a commitment to innovation and excellence. The brand offers a dynamic work environment where creativity and passion for precision are highly valued.
Responsibilities
- Provide comprehensive remote coverage of brand sponsorships and ambassador activities during Formula 1 and other key race weekends, totaling approximately 35 weekends per year.
- Publish content in real-time or near real-time across social platforms, maintaining brand alignment.
- Manage and update the global content calendar in coordination with marketing campaigns and product launches, ensuring a minimum of three months' visibility.
- Create, schedule, and publish high-quality, engaging content across TAG Heuer’s social platforms, adhering to the brand’s tone and visual identity.
- Monitor and engage with TAG Heuer’s digital audience, responding to messages and mentions promptly and professionally.
- Track performance and report on KPIs using tools like Sprinklr or Emplifi, providing insights and recommendations to enhance engagement.
- Act as the primary operational liaison for local markets, ensuring consistency and accurate localization of content.
- Coordinate with PR, marketing, and creative teams to ensure cohesive messaging and contribute creative ideas for activations and campaigns.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 3 years' experience in social media management, preferably within the luxury, lifestyle, or sports industry.
Skills
- Strong knowledge of social media platforms, algorithms, and best practices.
- Proficiency in Photoshop.
- Solid command of social media analytics tools such as Sprinklr, Emplifi, and native platform insights.
- Strong writing skills with attention to detail, brand tone, and visual consistency.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Fluency in English (native or near-native level); French is a strong plus.
Experience Requirements
A minimum of 3 years in social media management, ideally within the luxury, lifestyle, or sports sectors.
Education Requirements
Bachelor’s degree in Marketing, Communications, or a related field.
Job Benefits
The position offers a hybrid working mode, allowing flexibility and a balance between remote and in-office work.
TAG Heuer Culture
TAG Heuer fosters a culture of innovation and precision, encouraging employees to push the boundaries of creativity and excellence. The workplace environment is dynamic and fast-paced, reflecting the brand's commitment to avant-garde luxury and performance.
