Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure. As Blockstream continues to scale, we are expanding our brand marketing efforts to drive broader awareness, strengthen our position as the leader in Bitcoin development, and grow our engagement across both institutional and consumer audiences.
We are hiring a Sr. Growth Marketing Manager with a growth-first mindset to lead acquisition, funnel optimization, and paid campaign execution across our core products.
This is a high-impact, cross-functional role reporting to the VP of Marketing & Communications and will work closely with business development, product, and engineering. You’ll be the go-to person for driving revenue and acquisition, backed by strong positioning but defined by outcomes.
What You’ll Be Doing (Responsibilities):
Growth Execution & Campaign Management
- Plan, launch, and optimize paid marketing campaigns across Google, LinkedIn, Twitter/X, and other key channels.
- Manage A/B testing, landing page optimization, and full-funnel conversion tracking.
- Own CAC, ROI, and funnel performance KPIs across multiple product lines.
Demand Generation & Revenue Support
- Support MQL generation and lead qualification.
- Build and scale outbound campaigns and retargeting flows to convert developer and institutional interest into action.
- Coordinate nurture sequences and onboarding touchpoints for freemium/self-serve flows.
Performance Analytics & Market Intelligence
- Track campaign performance and report against growth KPIs (acquisition, conversion, retention, CAC, ROAS).
- Conduct market research, trend analysis, and audience segmentation to surface new growth opportunities.
- Share learnings with stakeholders and help shape product-market fit.
What We Look For In You (Required Qualifications):
- 5+ years of experience in growth marketing, demand generation, or digital performance roles.
- Experience managing and scaling paid campaigns (Google, LinkedIn, Twitter/X, YouTube, native).
- Strong grasp of funnel metrics, analytics platforms, and growth experimentation frameworks.
- Fluency in marketing to both self-serve (B2C/developer) and high-touch (enterprise/BD) funnels.
- Ability to prioritize ruthlessly, move fast, and ship high-quality campaigns with minimal oversight.
- Solid understanding of Bitcoin, fintech, or developer tools or a strong willingness to learn quickly.
Nice To Haves (Preferred Qualifications):
- Experience marketing Bitcoin or crypto-native products.
- Familiarity with wallets, APIs, or institutional custody platforms.
- Background in B2B SaaS or developer-focused growth environments.
- Exposure to privacy-forward, Bitcoin-centric audiences.
