About This Role
This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. As a Senior Product Manager of DTC Marketing, Digital Content Designer you will be responsible for the delivery of digital content across Biogen’s MS brands. You will partner with the wider MS Marketing team and manage agencies responsible for developing creative content and deploying targeted media.
What You’ll Do
Deliver MS Marketing Portfolio Patient Strategy
• Design and deliver comprehensive portfolio digital marketing content aimed at engaging and educating patients aligned to MS Portfolio strategy, focusing on understanding and improving customer experience with the brand
• Tailor digital campaigns to specific patient targets, considering patient segmentation, brand priorities and market dynamics to ensure messages are relevant and resonate with the intended audience
Manage Agencies and Activate Cross-Functional Partners
• Clearly communicate the Digital and sponsorship Portfolio MS Marketing Strategy to selected agency partners and relevant internal stakeholders to ensure understanding of scope of work and support needed
• Effectively oversee, guide, and monitor agency partners through project execution to ensure timely delivery of high-quality, measurable, digital content aligned to MS Portfolio Strategy; provide creative direction and feedback during the content creation process
• Collaborate with Marketing team, agencies, and Cross-Functional partners to establish and track KPIs for campaigns and projects
Optimize Strategy Based on Performance and Data Analysis
• Utilize data analytics and digital tools to track engagement, analyze user behavior, and measure impact of digital marketing initiatives
• Leverage impact assessments and marketing mix analysis to refine strategy for better outcomes aligned to MS Portfolio strategy
• Develop digital pilots with robust measurement plans to test and assess new digital approaches; scale appropriately based on performance
Who You Are
You are a problem solver who thrives working in a collaborative environment.
Required Skills:
• 5-7+ years pharmaceutical marketing experience; minimum 2 years digital experience
• Expertise with varying channels and tactics, digital platforms, and associated compliance and regulatory requirements
• Demonstrated success managing agencies, external partners and internal stakeholders
• Experience managing budget and finances
• Bachelor’s degree; Advanced degree preferred (e.g., MBA, PharmD)
Preferred Skills:
• Neurology experience is a plus
• Consumer or DTC experience a plus
The base salary range for this position is $144,000 – $193,000. Base salary offered is determined though an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location,
and internal equity.
Regular employees are eligible to receive both short term and long-term
incentives, including cash bonus and equity incentive opportunities, designed
to reward recent achievements and recognize your future potential based on
individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees and their families' physical, financial, emotional, and social well-being; including, but not limited to:
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.