Rankings.io is an award-winning, fast-scaling agency and an eight-year Inc. 5000 honoree. We operate a multi-brand media ecosystem built to serve personal injury law-firm owners through education, authority, and connection. Our portfolio includes:
- Rankings.io (corporate brand)
- Personal Injury Mastermind (flagship podcast + media engine)
- PIMCON (annual industry conference)
We move quickly, set a high bar, and build teams that thrive on clarity, accountability, and exceptional execution. If you enjoy complexity, operate with urgency, and want to help shape a fast-growing media brand, you’ll feel at home here.
The Role
We’re hiring a Senior Social Manager to architect and run the social layer that holds all brands together. This is a senior role for someone who can connect episodic content, newsletters, events, and product cycles into a cohesive multi-brand presence. And drive leads. A data-driven creative.
This role is 80% strategy and 20% production. You will define the direction, build the structure, and create the conditions for high performance. You’ll also contribute hands-on — writing posts, shaping creative, trimming clips, collaborating with editors, and guiding light paid-ads execution.
A background in legal is not required, but a bonus.
A background in simplifying complex concepts for business audiences is essential.
What You’ll Lead
1. Multi-Brand Social Strategy
You’ll own and align the social presence for:
- Rankings.io (corporate authority)
- PIM (podcast + education engine)
- PIMCON (flagship event brand)
Each brand has distinct audiences and objectives. You’ll bring structure, clarity, and cohesion across all of them.
2. Podcast-Driven Content Ecosystem
Macro content video recordings are the heart of our content production.
You will:
- Extract insights, stories, and themes from episodes, ebooks, newsletters, blog articles, and webinars
- Turn complex conversations into clear, engaging content for business owners
This requires exceptional editorial judgment and the ability to recognize patterns.
3. Campaign Architecture & Demand Generation
You’ll design and manage campaigns tied to major company priorities:
- PIMCON ticketing cycles
- New product rollouts
- Podcast seasons
- Newsletter growth
- Guest partnerships
- Cross-brand promotional sequences
You’ll build the connective tissue so the system works as one.
4. Engagement Mechanics & Audience Growth
You’ll use tactics that deepen engagement and drive real outcomes:
- Comment → DM triggers
- Retention-first formatting and sequencing
- Audience segmentation
- LinkedIn thought-leadership flows
- Conversion-driven CTAs
- Distribution frameworks that go beyond surface-level engagement
Your north star is impact. ot vanity metrics.
5. Paid Ads Competency (15–20% of role time)
Not a media buyer, but deeply fluent.
You will:
- Recommend paid strategies for major campaigns
- Build creative and messaging direction for ads
- Understand audiences, objectives, placements, and sequencing
- Use paid to amplify top organic content
- Partner with internal/external buyers on execution
- Evaluate results and provide actionable adjustments
This ensures organic and paid work together in one demand-generation engine.
6. Creative Direction & Light Production
You’ll also produce enough to move quickly:
- Solid B2B copywriting
- Basic cutting of clips from long-form video/podcast
- High-impact hooks for short-form
- Creative briefs for editors and designers
- Quality control across all channels
Your work will reflect the standards of excellence and ownership that guide our creative culture.
What Success Looks Like
- Drive more leads to Rankings.io
- Create cohesion across five brands with clarity and authority
- Turn our podcast ecosystem into a growth engine
- Build predictable content systems and campaign frameworks
- Strengthen the company’s voice in the PI legal industry
- Increase reach, retention, and conversion across all platforms
- Help drive ticket sales, lead flow, and audience growth
- Operate with the pace, discipline, and accountability of a high-performing team
- Elevate the creative and strategic bar for the entire media division
Requirements
You’re a Fit If You Are
- A senior strategist with 5+ years in B2B social (agency or multi-brand experience strongly preferred)
- Skilled at translating complex ideas for business audiences
- Experienced in campaign architecture and long-cycle B2B content
- Fluent in podcast-to-social content workflows
- Comfortable contributing both strategically and hands-on
- Analytical, curious, and decisive
- Motivated by the chance to help scale a rapidly growing Inc. 5000 company
- Thriving in a culture where clarity, discipline, and direct communication matter
- Excited by high expectations and high performers (no passengers allowed)
How We Work
We’re a remote team that values clarity, creativity, and steady forward momentum. People who thrive here enjoy contributing ideas, execution, solving problems collaboratively, and taking work across the finish line with pride. Our standards are high because our audience expects precision. And we strive for excellence. A few things that define the environment you’d be joining:
- Everyone adds value, regardless of seniority.
- Craft matters. We care about the quality and originality of what we publish.
- We anchor decisions in audience impact and business outcomes.
- Clear priorities help us move quickly.
- Healthy debate leads to stronger work.
- Ownership is shared. Wins and challenges are collective.
- Deadlines are respected so we can build momentum.
- We stay curious, experiment with new tools, and embrace reinvention.
- Communication is open, honest, and supportive.
Benefits
- Starting salary $110,000
- Fully remote
- Unlimited PTO
- 100% employer funded health insurance
- Quarterly training stipend for Professional Development
