AeroVironment (AV) is a defense technology company with a mission to invent and deliver advantage to U.S. and allied militaries. We deliver integrated autonomy-enabled technology solutions that create strategic advantage across every domain of modern wa...
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**Worker Type**
Regular
**Job Description**
AeroVironment (AV) is a defense technology company with a mission to invent and deliver advantage to U.S. and allied militaries. We deliver integrated autonomy-enabled technology solutions that create strategic advantage across every domain of modern warfare. Our business model embraces commercial development and scaled production, founded on a culture of results and ownership, innovation, dedication to customers, and ethical standards of conduct.
As we help our customers evolve to meet the changing nature of conflict, AV is hiring a senior marketing leader to shape our brand position, identity and voice. Our Vice President of Marketing & Communications will lead a team of subject matter experts in developing and executing AV’s comprehensive marketing strategy. This role will capture and amplify AV’s brand story in bold and innovative ways, cutting through the noise. This includes building and maintaining our brand, supporting growth through compelling marketing campaigns, and engaging global stakeholders in local and relevant ways. The role will build on an AV history of innovation and delivery to create a world class marketing program, strengthening our identity with customers, differentiating AV among its peers, and building new awareness.
**Responsibilities**
- Develop and execute a comprehensive brand and marketing strategy to promote AV performance, platforms, products and services.
- Lead a team to deliver inventive and compelling content across the marketing, creative, digital, social, media, communication, partnership and exhibitions disciplines.
- Influence enterprise-level decisions with expert knowledge of audiences, policies, strategies, and objectives.
- Assess the market to identify trends, challenges and opportunities for brand and thought leadership.
- Mentor and guide your team to make data-based decisions, fostering collaboration and leading with clarity to achieve business results.
- Collaborate with cross-functional teams to ensure alignment and maximize marketing impact.
- Manage and optimize the marketing budget and employ credible effectiveness metrics to achieve maximum return on investment.
- Develop and maintain relationships with key industry partners, media, and influencers.
**Required Qualifications**
- Vision for the future, dexterity to manage in the present; you possess the foresight to shape our brand over a three-to-five-year window and demonstrated the organizational management to meet the current moment
- A drive to challenge assumptions, break new ground, and differentiate AV from our competitors
- A proven track record of architecting successful brand awareness and engagement to propel business growth through marketing initiatives
- Subject matter expertise in marketing principles, brand and campaign management, and metrics and analytics
- Demonstrated performance in building and leading cohesive teams; developing the human capital that is your greatest resource
- Resilience and flexibility to navigate internal and external stakeholder demands
- An ability to understand and streamline marketing and communications procedures to accelerate decision cycles and keep AV nimble while ensuring compliance for a publicly-owned company in a heavily regulated industry
- Experience in the technology space, and with the challenges and opportunities presented by industry disruption
- Bachelor’s Degree in business and/or marketing or equivalent combination of education, training, and experience
- 10+ years of proven success developing and managing brand strategies with experience connecting those strategies to business results
- 15+ years in marketing and/or communications
- 8+ years of experience supervising a marketing team
- Deep understanding of traditional and digital media, learning products and services, and the spectrum of customer touchpoints
- Ability to think strategically and creatively, but also detail-oriented with the ability to manage projects from inception through execution; deadline driven with ability to multi-task
- Experience gathering and using data to make findings, draw conclusions from those findings, and then communicate those conclusions
- A desire and ability to flourish in a dynamic, high-growth, entrepreneurial environment
- Ability to work with multiple stakeholders to influence and drive implementation
- Excellent communication skills, both oral and written; excellent organizational skills.
**Other Qualifications & Desired Competencies**
- Advanced degree is preferred
- Demonstrated competency in using data analysis and forecasting to optimize marketing spend.
- Strong organizational skills to balance multiple people and projects successfully and efficiently
- Stays abreast of innovations in the field of marketing and defense
- Consistently demonstrates high organizational skills to balance multiple projects successfully and efficiently
- Able to excel in a fast-paced, deadline-driven environment, where small teams share a broad variety of duties
- Displays strong initiative and drive to accomplish goals and meet company objectives
- Takes ownership and responsibility for current and past work products
- Is committed to learning from mistakes and driven to improve and enhance performance of oneself, others, and the company
- Focuses on teamwork and puts the success of the team above one's own interests
**Physical Demands**
- Ability to work in an office environment (Constant)
- Required to sit and stand for long periods; talk, hear, and use hands and fingers to operate a computer and telephone keyboard (Frequent)
- Ability to travel internationally and within the Unites States for company meetings and events, and customer meetings and events.
**Clearance Level**
No Clearance
The salary range for this role is:
$220,000 - $288,750
AeroVironment considers several factors when extending an offer, including but not limited to, the location, the role and associated responsibilities, a candidate’s work experience, education/training, and key skills.
**ITAR Requirement:**
_T_ _his position requires access to information that is subject to compliance with the International Traffic Arms Regulations (“ITAR”) and/or the Export Administration Regulations (“EAR”). In order to comply with the requirements of the ITAR and/or the EAR, applicants must qualify as a U.S. person under the ITAR and the EAR, or a person to be approved for an export license by the governing agency whose technology comes under its jurisdiction. Please understand that any job offer that requires approval of an export license will be conditional on AeroVironment’s determination that it will be able to obtain an export license in a time frame consistent with AeroVironment’s business requirements. A “U.S. person” according to the ITAR definition is a U.S. citizen, U.S. lawful permanent resident (green card holder), or protected individual such as a refugee or asylee. See 22 CFR § 120.15. Some positions will require current U.S. Citizenship due to contract requirements._
**Benefits**: AV offers an excellent benefits package including medical, dental vision, 401K with company matching, a 9/80 work schedule and a paid holiday shutdown. For more information about our company benefit offerings please visit: [http://www.avinc.com/myavbenefits](http://www.avinc.com/myavbenefits).
We also encourage you to review our company website at [http://www.avinc.com](http://www.avinc.com) to learn more about us.
Principals only need apply. NO agencies please.
**Who We Are**
Based in California, AeroVironment (AVAV) is a global leader in unmanned aircraft systems (UAS) and tactical missile systems. Founded in 1971 by celebrated physicist and engineer, Dr. Paul MacCready, we’ve been at the leading edge of technical innovation for more than 45 years. Be a part of the team that developed the world’s most widely used military drones and created the first submarine-launched reconnaissance drone, and has seven innovative vehicles that are part of the Smithsonian Institution’s permanent collection in Washington, DC.
Join us today in developing the next generation of small UAS and tactical missile systems that will deliver more actionable intelligence to our customers so they can proceed with certainty – and succeed.
**What We Do**
Building on a history of technological innovation, AeroVironment designs, develops, produces, and supports an advanced portfolio of unmanned aircraft systems (UAS) and tactical missile systems. Agencies of the U.S. Department of Defense and allied military services use the company’s hand-launched UAS to provide situational awareness to tactical operating units through real-time, airborne reconnaissance, surveillance, and target acquisition.
_We are proud to be an EEO/AA Equal Opportunity Employer, including disability/veterans. AeroVironment, Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Qualified applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, protected veteran status, genetic data, sexual orientation, gender identity or other legally protected status._
