Salary $65,000 - $75,000
Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.
We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft.
What we are looking for
We are looking for an experienced media planner who is well versed in digital media, including programmatic, display, content syndication, endemic partnerships, etc. As a Media Planner you will lead media strategy, planning and buying for our clients and bring new ideas to our client programs. You will proactively review performance metrics and provide recommendations for campaign optimizations. We want a passionate professional who can grow with our media team and business.
What you will do
Media Strategy and Planning
- Development of media strategies and plans designed to achieve campaign objectives
- Review and analysis of media opportunities available through various partners
- Cultivate media partnerships, draft and submit RFPs and evaluate proposals
- Creation and management of media channel/partner insertion orders
- Negotiation and management of media partners on behalf of clients
- Review and analysis of media plan performance
- Provide proactive recommendation on media plan optimizations to drive performance
- Management and reconciliation of media budget and buys
Client and Team Leadership
- Provide a point of view on media best practices to clients and internal teams
- Educate clients and internal teams on digital tactics including programmatic, partnerships, native, content syndication, etc.
- Present paid media strategies to a diverse range of clients, including complex, global B2B
- Collaborate with TMP team members to develop comprehensive campaign strategies
- Leverage client insights and campaign briefs to create a relevant target audience for campaigns
Media Operations and Analytics
- Ensure proper campaign set-up and execution including trafficking and tracking of all placements through Google Campaign Manager
- Advanced knowledge of campaign and platform analytics with the ability to use data to determine ideal budgets across channels
- Provide estimated performance projections based on media plan recommendations
- Measure channel effectiveness against established KPIs and desired business outcomes
Requirements
Who you are
You are a go-getter, a positive yet determined person who enjoys learning on the go and taking on fun and exciting work. You are a team player, as well as someone who can use their own autonomy to make progress during your day. Being curious is always a plus – someone who is not afraid to get their hands dirty and help join a growing digital media team.
Qualifications:
- Bachelor’s degree and/or relevant work or internship experience
- 4+ years of experience in digital marketing and paid digital media channels
- Expertise in Google Campaign Manager
- Understanding of social advertising platforms and tools (Facebook Ads Manager and LinkedIn Campaign Manager, Twitter, etc.)
- Experience with retargeting, audience segmentation and lead generation
- Experience working on multiple campaign types, including brand awareness, demand generation, lead generation and ABM.
- Ability to manage against aggressive timelines with flexibility to rapidly shift priorities
- Knowledge of digital tactics (paid social media, paid search, etc.) and how they work together
- Preferred experience planning, executing, and managing additional channels (paid social platforms, paid search, offline tactics, etc.)
What you will need
- Act as a key member of the media team, to help build paid media campaigns that deliver on client objectives
- Work with media vendors by building relationships, sending request for proposals, negotiating pricing, etc.
- Maintain status reports on all ongoing media projects
- Lead in the development, negotiation, implementation, tracking, reporting and optimization of online or traditional media buys
- Analyze reports and works with the performance team (Search, Social, Display/Video) and planning team to recommend needed optimization and changes
- Review vendor media kits, provide POVs and maintain vendor database
- Communicate day to day digital media related needs and outstanding project tasks to the account service team, project manager and performance teams for any interactive media campaigns
- Assist the team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
- Maintain campaign timelines relating to media deliverables
- Process invoices, maintain finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time
Benefits
What we offer in return
- Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability.
- Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team.
- 4% 401(k) contribution with no vesting period: We are invested in our employees' careers. Each individual has the opportunity to build a future for themselves through a 401(k), and we see that as a success for the company as well.
- Plentiful paid time off: Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout.
- Sick leave (15 days annually): Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work.
- Holiday shutdown (December 26th - 29th): As the whole company shuts down for a few days, you can celebrate the holidays with loved ones.
- Parental leave:
- Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
- Secondary caregiver: 12 weeks full pay
- Access to Unmind: Our well-being platform, including access to therapists and coaches
- Employer-funded life, AD&D & disability insurance: The Marketing Practice offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need.
- Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team.
We are currently eligible to hire within these US states:
CA, CO, and NY.
Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.
