Location: Milwaukee (Walker’s Point)
Position: Exempt, Hybrid (Onsite T/TH)
Reports To: Creative Director
Direct Reports: Copywriter
Lead the Story. Set the Standard. Shape the Brand.
We’re on the hunt for a Senior Content Strategist to lead Wantable’s narrative across channels. If you’re a digital-savvy, fashion-forward creative who thrives on translating insights into bold storytelling and you’re AI savvy, this role is your runway. You’ll spearhead integrated marketing campaigns that perform—crafting content that not only stops thumbs but drives action.
You’ll work closely with our Creative Director, managing a Copywriter and partnering across marketing, photo, design, and merchandising to deliver cohesive content strategies that resonate across paid, organic, retention, and experiential touchpoints.
Sounds like you? Wantable might be your next great career move.
- Trend Whisperer: You live online. You know what’s happening now—and what’s coming next.
- Data Obsessed: You don’t just create content—you measure it, test it, and elevate it.
- AI-Native Mindset: Learning at the speed of light, you embrace tools that make your work faster, smarter, and more impactful—and you know when to push past automation to elevate the human touch.
- Efficient: You produce high-quality work with speed and precision.
- Creative Thinker & Problem Solver: You thrive in ambiguity and find fresh ways to say what matters.
- Collaborative: You love the energy of teamwork and bring out the best in others.
- Self-Starter: You move fast, prioritize smartly, and own your results.
What You’ll Do On the Daily
Campaign Strategy & Execution
- Own the end-to-end creative process of social-first, integrated marketing campaigns—from brainstorming to production.
- Marry brand storytelling with performance-driven content to drive KPIs like CTR, Conversion Rate, CPA, and Open Rates.
- Partner with channel owners to ideate and deliver exceptional content across paid media, email, mobile, social, CTV, and live events.
- Build creative briefs that transform marketing goals and cultural trends into breakthrough concepts.
- Ensure cross-channel consistency and a seamless customer experience through strategic content planning.
Content Leadership & Brand Building
- Serve as the lead editor and content authority—guiding tone, voice, messaging, and positioning across the brand.
- Coach and inspire our creative team, elevating performance, engagement, and editorial excellence.
- Translate customer, styling, and merchandising insights into actionable storytelling strategies.
- Develop and maintain content playbooks, brand messaging guides, and editorial calendars.
- Champion bold ideas that position Wantable as a leader in both retail and personal styling.
Cultural Fluency & Trend Expertise
- Stay on the cutting edge of fashion, social media, and internet culture—bringing fresh ideas before they trend.
- Tailor tone of voice to each channel (Instagram, Facebook, TikTok), evolving strategy as platforms change.
- Spot cultural signals early and spin them into scroll-worthy content that sparks engagement and brand love.
Performance & Optimization
- Partner with performance, acquisition, and retention teams to refine messaging based on real-time metrics.
- Continuously test, learn, and optimize content based on data insights.
- Embrace rapid iteration and push for what’s next—faster.
Requirements
What You Bring to the Table
Skills & Qualifications
- 5+ years of experience in content strategy, copywriting, or editorial leadership within retail or DTC environments.
- Proven experience in a performance marketing environment and a record of driving results.
- Demonstrated ability to drive results through direct response, brand storytelling, and digital content.
- Strong familiarity with AI tools (e.g., ChatGPT, etc.) and their role in content ideation, generation, and optimization.
- Strong conceptual thinker with a portfolio showcasing omnichannel, high-performing creative work.
- Expert in performance KPIs and how content drives business results.
- Sharp editorial instincts and a passion for trend-spotting, especially on TikTok, IG, and emerging platforms.
- Proven ability to mentor and lead teams and drive momentum to collaborate cross-functionally.
- Strong design and copywriting skills to jump in when needed.
- Bachelor’s degree preferred or equivalent experience.
Being Wantable
Wantable is a next-generation fashion brand delivering curated style directly to our customers’ doors. Blending high-quality products with expert merchandising and data-driven styling, we empower individuals to look and feel their best every day. Since 2012, we’ve built our reputation on customer-centric innovation, a vibrant company culture, and a relentless pursuit of excellence. We live by the standard “Hustle with Heart” and bring that drive to deliver in everything we do.
Benefits
The Perks of Being Stylish
Wantable is headquartered in Walker’s Point, Milwaukee, a bustling, up-and-coming neighborhood just south of downtown. We’re a diverse and dedicated crew, making a difference for our customers and our community.
Wantable team members enjoy free food, coffee, and drink in our HQ's Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art HQ.
We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.
Even more exciting: paid vacation and 7 paid holidays per year, plus a 50% discount on all merchandise. You’ll be eligible for the discount on your first day.
Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K with employer match (both pre-tax and Roth options).
