Role Title: Personal Care Channel Strategy and Shopper Marketing Manager
Location: Bonifacio Stopover Corporate Center (Philippines)
BACKGROUND AND PURPOSE OF ROLE
The Channel Strategy and Shopper Marketing Manager delivers consistent, competitive, and profitable growth by translating the Personal Care brand strategies into holistic category growth programs across MT and DT channels. This requires an in-depth understanding of category-channel portfolio opportunities and competitiveness, that leads to the development and deployment of strong shopper and trade marketing programs activating the 4Ps (product, price, place, promo) that considers category trends/ opportunities, shopper needs, and retailer/channel priorities, while ensuring investment efficiency.
ROLE & RESPONSIBILITIES
- Develop and deploy category growth strategy for MT and DT channels, including a comprehensive distribution strategy across the eRTM, based on category data, shopper insights, and retailer/channel opportunities and landing Design4Channel programs and activations
- Develop and deploy robust category commercial plans and define right investment model to deliver competitive and profitable business results in key MT and DT channels.
- Defines category channel execution blueprint to ensure our brands reach and win shoppers at both the physical and digital shelves.
- Brings the voice of the shoppers and/or retailers into the country business unit, to ensure plans are designed for channel, esp in terms of portfolio and deployment plans.
- Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever.
- Key targets: channel growth, distribution, spend efficiency.
ESSENTIAL SKILLS
- Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative.
- Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change.
- Data-driven creator: doesn’t just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers.
- Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions.
- Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results.
- Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF.
- Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives.
TECHNICAL SKILLS / BACKGROUND
- Category management
- Shopper channel marketing
- Trade Marketing
- Familiar with data analytics tools and dashboards
- Digital/Dcommerce marketing is a plus
- Industry background: beauty and personal care, FMCG, Distributive Trade sales/channel marketing
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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