Constance Hospitality Management Ltd is the corporate heart of our group, supporting our hotels and resorts across the Indian Ocean. Based in Mauritius, our office drives strategy, innovation, and excellence across all functions—from operations and talent to marketing and sustainability. Join our dynamic team and help shape the future of luxury hospitality.
The Social Media Specialist will be responsible for developing, implementing, and managing an innovative social media strategy to enhance brand awareness, foster community engagement, and drive website traffic and direct sales for C Resorts, a lifestyle-driven hospitality brand.
DUTIES AND RESPONSIBILITIES
Responsibilities for this position include, but are not limited to:
Strategic Management:
· Collaborate with the C Resorts Communication Manager and the Head of E-Business & Loyalty to implement and optimize digital community strategies.
· Design and maintain detailed editorial calendars aligned with the brand’s tone and marketing objectives.
· Plan, build, and optimize social media campaigns across all platforms to support key business goals.
Content Creation and Management:
· Develop, publish, and share engaging, original content (text, captions, visuals) tailored to each platform.
· Oversee the creation and curation of high-quality photo and video content to showcase the C Resorts lifestyle.
· Ensure brand consistency across all digital platforms.
· Community Engagement:
· Moderate all social media channels, responding to comments and messages promptly to enhance the user experience and build a strong online reputation.
· Attend brand events when necessary to build community and boost brand awareness.
Campaign Optimization:
· Create targeted audiences for campaigns using social media pixels, CRM data, and other relevant data sources.
· To manage and optimize sponsoring ads on social media.
· Monitor, engage with, and negotiate collaborations with digital influencers to secure meaningful partnerships.
Performance Analysis and Reporting:
· Continuously monitor, analyse, and report on social media metrics, providing actionable insights to improve performance.
· Produce and present monthly reports detailing progress, insights, and recommendations.
· Proactively identify opportunities or risks, advising on appropriate actions.
Market Trends:
· Stay current with social media trends, tools, algorithms, and best practices to ensure C Resorts remains at the forefront of digital marketing.
CANDIDATE PROFILE & QUALIFICATION:
· Proven working experience in social media marketing or as a Digital Media Specialist
· Bachelor's degree in marketing, Communication, Digital or related field
· 3+ years of experience in digital marketing.
· Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
· Strong analytical and problem-solving skills
· Creativity and a keen eye for crafting engaging and innovative content
· Ability to work independently and collaboratively in a team environment
· Passion for the travel and hospitality industry
· Ability to manage multiple projects simultaneously and meet deadlines.
· Fluency in English and French (both written and spoken)
WORK WITH CONSTANCE
🌿 Join a team where well-being, career development, and collaboration are at the heart of everything we do.
🌿We want our team members to feel valued and supported, offering a work environment that encourages excellence, personal growth, and cultural diversity. By nurturing employee satisfaction, we create a positive mindset that naturally translates into exceptional guest service.
🌿 Be part of a company that values people, innovation, and excellence.
Benefits:
· Free cafeteria: Say goodbye to boring lunchboxes! Enjoy free meals to tantalize your taste buds every day.
· Gym facility: No need for a gym membership! Our office comes equipped with a gym to help you stay fit and healthy.
· Dynamic work environment: Join the hustle and bustle! We're a high-energy team where each day brings exciting challenges.
· Transportation: Leave commuting stress behind! Take advantage of our transportation program for a hassle-free journey to work.
· Insurance and pension: We've got you covered for the future! With our comprehensive insurance and pension package, you can focus on your career with peace of mind.
· Flexitime: Work on your own terms! Our flexitime policy allows you to balance work and life according to your schedule.